“Why should I advertise?” This is a question many business owners find themselves asking. Advertising is essential for any business because it reminds your customers about your brand name and serves as a constant reminder. If people don’t know your company name, then how are they going to enter your door?
Being consistent with your advertising efforts is the key – you’re setting your business up for both short and long term success. The following 8 tips are powerful reasons why advertising is a must.
You Have To Advertise To Reach Your New Customers
The market is constantly changing. New families moving into the area potentially mean a new customer base for your business – or even your competitions. Consumers’ income levels are always changing, which results in changes in needs, lifestyles, and buying habits.
You Must Advertise Continuously
Customers do not convey the same store loyalty they once had. Cars have allowed shoppers with more freedom and flexibility. Brick-and-mortar stores suffer from this the most. A quote that sums this all up; “mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to attract new ones.”
Advertising Influences Shoppers Throughout The Buying Cycle
People often compare prices, service, and quality from store-to-store. They want the best deal and are looking for value. By advertising, you reach them consistently through the entire decision-making process. Take this example; the average new car purchase is a 13-week cycle. You must keep your name fresh in the consumers’ mind and constantly remind them that you are there. Consistency is key.
Advertising Pays Off In The Long Run
By advertising today, you are essentially planting a seed in the mind of customers whose buying decision may be weeks or months away. Advertising gives you a long-term advantage over your competitors who scale down or stop their advertising efforts.
Advertising Generates More Store Traffic
What would be the point if nobody had a reason to come into your store? Continuous store traffic is the first step to increase in sales and expanding your customer base. A general rule of thumb is that for every 100 items shoppers plan to buy, they make at least 30 unanticipated “in-store” purchases. This is where point of purchase displays are extremely powerful.
You Have To Advertise To Generate More Sales
Advertising does work. Successful businesses are almost always persistent, strong advertisers. Look around – you will find the most aggressive and persistent advertisers are almost always the most successful.
There Is Always Business To Generate
As long as you are in business, you have overhead costs to meet and new clients to target. Advertising generates customers now, and for the future. You are essentially planting a seed. Even the slowest days produce some kind of sales.
You Must Advertise Because Your Competition Is Advertising
There’s only so many consumers in the market ready to buy at a certain time. You must advertise to keep your share of customers or you’ll lose them to your competitors and more aggressive advertisers. Advertising is key and will reflect your business accordingly.